Forgot password? | Forgot username? | Register

Tell SRAM all black is NOT cool

Tell SRAM all black is NOT cool

Hi, Gang -- I don't often post, but a SRAM ad in the current edition of Bicycling Mag really struck a nerve.  It's a two-page spread featuring a rider, totally dressed in black with no lights, rolling down the middle of a dark and foggy road.  Behind him, barely visible,  a car with a single headlight looms.  The ad reads: ""Long hours. Hard miles.  This is how you wind up here.""
No, that's how you end up in the hospital.   This is NOT the behavior that a major manufacturer and responsible magazine want to encourage.  (It's why BBC jerseys are bright! )  I sent the nasty note below to SRAM and copied Bicycling (and a few hundred of my closest riding friends.)  If you agree with my sentiments, you might email SRAM at sramusa@sram.com.  Mike Mecuri is head of Marketing and Stan Day is company president. Here's the email I sent:

Good morning, I think this note is directed to Mike Mercuri, but it might be nice if Stan Day saw it, too.

I’m writing about your current two-page ad in Bicycling.  I teach marketing in the School of Public Health at Johns Hopkins and have been riding for more than three decades, so I am laboring under the delusion that I know a little about selling stuff, staying healthy and riding safely.  I also am a SRAM customer and love your stuff.

But I hate your ad.  In the last six months, I have had three friends hit by hit-and-run drivers.  One died, one is still in intensive care, and one is home nursing her wounds.  As a randonneur with a couple of Paris-Brest-Paris’s under my belt, I would no more go out on the road dressed all in black than I would take a nap in the middle of I-90 at rush hour.

You guys think it’s cool to ride in black on a dark foggy day?  I think it’s crazy.  You’re encouraging behavior that ultimately could reduce the number of your customers.  There are better, safer, more responsible ways to demonstrate “hard miles.”

Thanks for your consideration.

Best, Greg

Administrator has disabled public posting. Please login or register in order to proceed.

Re: Tell SRAM all black is NOT cool

This will likely cause a sh*t storm.

I suspect SRAM is riding the Rapha wave on that ad.
Personally, I'm in the Isaias school of thought- it's not so much the clothes, it's the lights. The brightest you can buy and run 'em day and night.

Administrator has disabled public posting. Please login or register in order to proceed.

Re: Tell SRAM all black is NOT cool

Bob - I agree with you on the lights.  I've taken to running mine all the time, too.

Administrator has disabled public posting. Please login or register in order to proceed.
There are 0 guests and 0 other users also viewing this topic

Board Info

Board Stats
 
Total Topics:
4017
Total Polls:
8
Total Posts:
3801
Posts this week:
5
User Info
 
Total Users:
2757
Newest User:
Steve Szumski
Members Online:
1
Guests Online:
339

Online: 
Larry Kenney